Is the Lazzara LSX92 going to Korea? Well sort of. We’ll be going via the cover of the new Yachting Korea magazine. Bonnier Corp is launching its latest foreign publication, Yachting Korea. “We are please to have chosen the affluent Korean marketplace as the launching pad of our worldwide licensing expansion of the magazine” states Yachting Publisher Ed Baker.
“We see Yachting as a magazine that has a big international potential,” said Anders Malmsten, International Publisher for Bonnier Corp. “In the U.S., it has been the gold standard for more than 101 years, and as luxury boating is spreading around the world, we would like to see Yachting follow”.
Having the LSX92 grace the cover of the debut of Yachting Korea magazine is a great opportunity for Lazzara to introduce its product into a new market. Who knows, maybe next year we will deliver our first Lazzara to Korea.