I recently read a blog post entitled “In Search of Dolphin Leather” by Seth Godin. The ideas in this post couldn’t be more appropriate for our industry right now. For those that don’t know Seth he is a world renown marketing guru. I have one of his quotes on the blog here.
There’s a story in the bible with very specific instructions for building an ark. Included in the instructions is a call for using tanned dolphin leather. Regardless of your feelings about the historical accuracy of the story, it’s an interesting question: why create an impossible mission like that? Why encourage people who might travel 100 miles over their entire lifetime to undertake a quest to find, capture, kill, skin and eventually tan a dolphin?
My friend Adam had an interesting take on this. He told me that the acquisition of the leather is irrelevant. It was the quest that mattered. Having a community-based quest means that there’s less room for whining, for infighting and for dissolution. Having a mission not only points everyone in the same direction, it also creates motion. And motion in any direction is often better than no motion at all.
All around you, people are telling you two things:
1. whatever you want, forget it, it’s impossible, and
2. sit still, preserve resources, lay low.
And yet, the people who are succeeding, creating change and (not coincidentally) are happier aren’t listening to either of these pieces of advice. Instead, they’re on the search for dolphin leather.
Frank Sinatra had it wrong. Your dream shouldn’t be impossible, but it sure helps if it’s improbable. Don’t choose your dreams based on what is certain to happen, choose them based on what’s likely to cause the change you want to occur around you.
Seth’s comment that “all around you people are telling you two things:” couldn’t be more accurate.
“Forget it, its impossible” is a comment we heard time and time again as it relates to the Pod Drive systems we use in our new yachts. People told us, “No one would buy a boat with more than 2 engines”; ”no one will want a boat with 4 small engines”; “that will never sell, its impossible”. Well the good thing is we didn’t listen and the even better thing is that the idea did sell. Turns out, based on sales of our LSX line, its exactly the change our industry needed and I guarantee you see more and more yachts using pod drive systems.
“Sit still, preserve resources, lay low”. Boy I that heard that hundreds of times at the the last four boat shows from nearly everyone. That’s what companies in our industry are doing. The attitude is doom and gloom. Forget that, we’re doing the opposite.
- Introducing and new LSX92 in Oct of last year
- Launching a multi-million dollar portable sales showcase that has to be seen to be believed
- Becoming the first yacht company in the world to introduce the Microsoft Surface technology into its retail location and next into the yachts themselves
- Developing the first motor yacht in the world to use three Zeus pod drives, the LMC76 will debut Fall 09′
- Continuing to evolve the LSX75 by debuting the LSX75 Fly this October
The point is, try something new, do something different. In the end big ideas, big effort and big dreams will result in something greater than you could have imagined.